Building Trust into your Customer Plans Archives

Stop hiding behind your computer and get out to see your customers!

Stop hiding behind your computer and get out to see your customers! If you are responsible for managing and developing key customer relationships for your organisation you can’t… Read more

How often do you take stock of your business and its performance?

May 3, 2023/in Organisational Performance, Sales and Account Management, Training and Development /by Alan Thompson

How often do you take stock of your business and its performance? I was prompted to write this after responding to a LinkedIn survey by my colleague David Brown, asking, R… Read more

Trust is Key to Growth in Sales and Account Management

October 31, 2022/in Insight Webcasts, Sales and Account Management /by Dr Mark Hollyoake

Trust is Key to Growth in Sales and Account Management Dr Mark Hollyoake was recently asked to lead a talk on B2B Trust with the Institute of Sales Professionals. In this interactiv… Read more

The International Journal of Sales Transformation

The Trust Dividend – by Dr Mark Hollyoake – Press Feature

October 7, 2021/in Embedded Trust /by Ellie Luk

The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation. October 2021 To read the full article, click here The strategic implicat… Read more

Top 25 CX Blogs

June 23, 2021/in Business Capabilities /by Ellie Luk

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more

A Year in Lockdown Supporting our Customers

April 14, 2021/in Customer Management /by Gary Lunt

A year in lockdown supporting our customers Looking back at the last 12 months, it’s easy to focus on the negative news and forget the positives that came out of going into lockdown.… Read more

Unpacking the B2B Trust DNA™ Model

July 1, 2020/in B2B Trust /by Dr Mark Hollyoake

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

Navigating through turbulent Seas

April 21, 2020/in Business Capabilities /by Dr Mark Hollyoake

“Leadership trust is driven by positive intentions that are translated, communicated and demonstrated to the people that turn them into reality. The resulting enablement and c… Read more

Is it possible to systematically develop trust to a mutual competitive advantage in B2B?

April 16, 2020/in Trust Evaluation and Development /by Dr Mark Hollyoake

When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B? This is the que… Read more

Mark Hollyoake gains his Doctorate on B2B Trust

January 27, 2020/in B2B Trust /by Dr Mark Hollyoake

Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust. Is it… Read more

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