NS&I and Atos Featured in NelsonHall Article
Customer Attuned clients NS&I and Atos have been featured in a great article from NelsonHall on transforming the digital customer experience.
You can read the full article a… Read more
Our experts help you understand the value of Customer Centricity
Tag Archive for: Customer Centricity
Credit Crunch 10 Years On – 4 Seismic Changes in B2B Customer Management
It’s hard to believe that the Credit Crunch hit the global economy a whole decade ago!
Readers in their mid-thirties and under may not have experienced anything in their professio… Read more
Two of the Most Common Mistakes Companies Make in Customer Experience
CXM the Customer Experience Magazine has recently published an article by one of our Customer Attuned Directors, Peter Lavers. In the article, Peter shares his experience from o… Read more
Customer Attuned Director named as a Customer Experience Influencer to follow
We are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more
Developing People to Deliver Change
The Hornby Hobbies Story so far …
We have been on an incredible journey with the Sales teams from Hornby Hobbies over the last six months. The start point saw a team with pressure on al… Read more
New Infographic: Challenges facing the Auto Industry
The automotive sector is facing massive changes in the next 10 years.
How will this affect your customer management?
Download the infographic in pdf
… Read more
12 Days of Xmas #1 “We need a customer focused organisational tree”
On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”.
OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more
The Golden Threads: Part 5 (of 12): Hunting New Business
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions
In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more
The Golden Threads: Part 1 (of 12): Target Markets & Sectors
The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
building a culture of customer centricity based on B2B Trust
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