Customer Strategy in the B2B Membership Sector
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Our experts help you understand the value of Customer Centricity
Tag Archive for: Customer Centricity
Build a B2B Customer Strategy
Following hundreds of client engagements focused on Customer Experience (CX) and Customer Strategy, co-founder of Customer Attuned and CX influencer Peter Lavers provides in… Read more
Relationship Transitions – Testing the Resilience of B2B Trust
Relationship Transitions – Testing the Resilience of B2B Trust
In my last blog about contract activation, I considered how important the activation / onboarding phase is to the e… Read more
Trust-Based Customer Segmentation
Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Contract Activation – Maker or Breaker of B2B Trust
When the Deal becomes Real
So, the deal has been done, the contract has been negotiated and signed, salespeople are eagerly anticipating their bonus, and the “go live” date has bee… Read more
The Partner Relationship Survey starts with understanding B2B Trust
The Partner Relationship Survey starts with understanding B2B Trust
The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more
The Partner Relationship Survey – How it works
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Customer Centricity Corner with Peter Lavers – Account Based Marketing
What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model?
There are several definitions of ABM, and I personally like… Read more
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
building a culture of customer centricity based on B2B Trust
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