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Tag Archive for: Customer Centricity

The B2B Customer Segmentation Canvas for Marketers

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more

Introducing the Partner Relationship Survey

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

The Dimensions of the Customer Segmentation Canvas

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Paul Cranston & Peter Lavers enjoy Tapas in Spain while talking Customer Segmentation, Customer Journeys and Customer Charters

Delivering Customer Centric Strategy

Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more

Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.

What customer centricity means in a intermediated business model.   How can you be customer centric when there’s an intermediary ‘in the way’? Many B2B… Read more