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Tag Archive for: Customer Centricity
Partner Relationship Survey: How it works
By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
The B2B Customer Segmentation Canvas for Marketers
/in Customer Management /by Paul CranstonTypically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Customer Centricity Corner with Peter Lavers – Account Based Marketing
/in Customer Centricity, Insight Webcasts /by Peter LaversWhat is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model?
There are several definitions of ABM, and I personally like… Read more
B2B Customer Segmentation that Unlocks Potential Value
/in Customer Management /by Peter LaversB2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
When is a B2B Customer/Supplier Relationship a “Partnership”?
/in B2B Trust, Trust Evaluation and Development /by Peter LaversWhen is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Introducing the Partner Relationship Survey
/in News, Trust Evaluation and Development /by Peter LaversAre any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
The Dimensions of the Customer Segmentation Canvas
/in Customer Management /by Paul CranstonIt’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
/in Customer Management, News /by Peter LaversCustomer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Delivering Customer Centric Strategy
/in News /by Peter LaversPaul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
/in B2B Trust, Customer Centricity, Customer Strategy, Organisational Performance /by Peter LaversCustomer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more