Tag Archive for: Customer Journey Mapping

Alan Thompson

Customer Attuned Director named as a Customer Experience Influencer to follow

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We are delighted to announce that Customer Attuned Director, Peter Lavers, has been recognised by Capterra Inc. as one of nine Customer Experience Influencers to follow. Peter… Read more
Dr Mark Hollyoake

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

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We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist. IBM Amplify is the premier Marketing… Read more
Peter Lavers

New Infographic: Challenges facing the Auto Industry

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The automotive sector is facing massive changes in the next 10 years. How will this affect your customer management? Download the infographic in pdf  … Read more
Dr Mark Hollyoake

Leading Through Insight

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The internet of things, big data and access to information at the click of a button mean we are awash with more information than we have ever had as sales leaders. This often revolves… Read more
Peter Lavers

12 Days of Xmas #1 “We need a customer focused organisational tree”

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On the 1st day of Christmas my CEO said to me “We need a customer focused organisational tree”. OK – I know the 1st day of Christmas is the 25th (or 26th) of December, but I hope you’re do… Read more
Ellie Luk

The Great Debate (7) – Analytics & Insight

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Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more
Benjamin Tresham

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

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In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more
Peter Lavers

The Golden Threads: Part 4 (of 12): Channel Management

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This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
Ellie Luk

The Great Debate (6) – Customer Centricity Masterclass

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“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more