Tag Archive for: Customer Segmentation

Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”?

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When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Peter Lavers

Introducing the Partner Relationship Survey

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Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more
Peter Lavers

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

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Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more