marketing Archives - Customer Attuned

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

AI, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Digital Strategy, Marketing, Strategy

Customer Experience: Digital or Human?

Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. Reading the SAS / Futurum “Experience 2030” report about how “consumers don’t just use digi… Read more

February 4, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Marketing, Retail, Strategy

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

January 13, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/by Peter Lavers

B2B Trust, Customer Experience Improvement, Customer Management Systems, Digital, Digital Strategy, Marketing, News, Trust

Dimension Data revolutionises the Tour de France viewing experience

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more

July 18, 2018/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Insight Based Selling, Marketing

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

June 18, 2018/by Peter Lavers

Blog

Customer Data: The New Marketing Battleground

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more

September 14, 2017/by Peter Lavers

Blog, News

Peter Lavers Interviewed in “Next Level” Podcast

Customer Attuned Director Peter Lavers has been interviewed in this series of podcasts, which covers the subject of how to “Accelerate Your Marketing, Branding and Care… Read more

April 27, 2017/by Peter Lavers

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