marketing Archives - Customer Attuned

B2B Customer Management, B2B Trust, Blog, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Capabilities, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Proposition Development, Customer Relationship Strategy, Leadership, Marketing, News, People Capabilities, Trust

Top 25 CX Blogs

We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more

June 23, 2021/by Ellie Luk

B2B Trust, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Management Systems, Customer Relationship Strategy, Customer Value Management, Digital, Leadership, Marketing, News

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

June 15, 2021/by Peter Lavers

CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Customer Value Segmentation, Leadership, Marketing, News

Truth Loyalty Webinar

Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST. You are invited to join Truth’s CEO Amanda Crom… Read more

May 18, 2021/by Ellie Luk

AI, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing, News

SAS Global Forum

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

May 13, 2021/by Peter Lavers

B2B Customer Management, B2B Trust, Blog, CRM, CRM Publications, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Financial Services, Leadership, Marketing, News

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

February 3, 2021/by Peter Lavers

AI, Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Digital, Digital Strategy, Marketing, Strategy

Customer Experience: Digital or Human?

Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’. Reading the SAS / Futurum “Experience 2030” report about how “consumers don’t just use digi… Read more

February 4, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Management, Customer Relationship Strategy, Marketing, Retail, Strategy

Consumer Loyalty 2030

Drivers of loyalty are also drivers of profitable business I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more

January 13, 2020/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Information Planning, Customer Management, Customer Management Systems, Customer Value Management, Digital, Marketing

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

January 31, 2019/by Peter Lavers

B2B Trust, Customer Experience Improvement, Customer Management Systems, Digital, Digital Strategy, Marketing, News, Trust

Dimension Data revolutionises the Tour de France viewing experience

I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more

July 18, 2018/by Peter Lavers

Blog, CRM, Customer Centricity, Customer Experience Improvement, Customer Information Planning, Customer Management, Customer Relationship Strategy, Customer Value Management, Digital, Insight Based Selling, Marketing

Insight-Driven Marketing – The Intention/Reality Gap

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

June 18, 2018/by Peter Lavers

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