The Great Debate Archives - Customer Attuned

Providing Leadership Through Change & Uncertainty – 17th October, Birmingham

September 4, 2019/in News /by Alan Thompson

Following our successful breakfast event in Edinburgh earlier in the year, we are delighted to be running a similar event in Birmingham on 17th October. Our thanks to Barclays who… Read more

The Great Debate (7) – Analytics & Insight

October 29, 2015/in Business Capabilities /by Ellie Luk

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

The Great Debate (6) – Customer Centricity Masterclass

June 24, 2015/in Customer Centricity /by Ellie Luk

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

The Great Debate (5) – Building Trust

March 23, 2015/in Trust Evaluation and Development /by Ellie Luk

Trust is the willingness to be vulnerable based upon positive expectations about another’s intentions or behaviours. – Rousseau et al Trust is one of the fundamental comp… Read more

Ten insights from the B2B sector about Building Trust

March 5, 2015/in Trust Evaluation and Development /by Peter Lavers

In the latest Great Debate at the magnificent Crystal Building in London we discussed the most fundamental component of B2B customer relationships: Trust. Three speakers from i… Read more

The Great Debate (4) – What Does Leading Edge Mean to B2B Customer Management?

September 23, 2014/in Customer Management /by Ellie Luk

In the fourth instalment of The Great Debate, three senior executives: Chris Russel of Luvata, Nigel Brotherton of Volkswagen Group UK and Mairead McSweeney of BT Business Irela… Read more

The Great Debate (3) – What B2B and B2C can learn from each other?

June 3, 2014/in Business Capabilities /by Ellie Luk

Our June Customer Management Great Debate was held at the glorious Queen’s House in Greenwich, London, followed by a guided tour of the inspirational Cutty Sark, the world’s most… Read more

The Great Debate (2) – Making B2B Partnerships work – Lord’s Cricket Ground

February 11, 2014/in Customer Management /by Ellie Luk

50 of the brightest B2B industry Sales Support Managers, Customer Experience, Retention Managers, Regional Sales Directors, Supplier Relationship Managers, Programme Mana… Read more

The Great Debate (1) – Strategy and Planning at the Churchill War Rooms

November 13, 2013/in News /by Ellie Luk

The first B2B Customer Management Great Debate launches at the Churchill War Rooms in Westminster. Customer Attuned have always felt there is a real lack of specific B2B Customer… Read more

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