Trust Archives - Page 9 of 10

Trust Part 2: Aiming for cost-release while improving B2B customer efficiency?

May 11, 2015/in Embedded Trust /by Dr Mark Hollyoake

While cost-release has been the focus for efficiency and improvement in recent years, few organisations effectively translate commercial needs into operational capability t… Read more

Are you suffering deep dependence with your B2B customers?

May 5, 2015/in Customer Management /by Dr Mark Hollyoake

In the next three blogs we highlight what happens when you suffer deep dependence on your customers and what affects it has on your company – The Trust Ladder can show you how t… Read more

Distributor Management Assessment

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

Distributor Relationships as your Competitive Advantage ‘Marry in haste, repent at leisure’ _ this is often the most common problem in B2B distributor relationships. Principa… Read more

Deep Dependence – Part 4

May 1, 2015/in Customer Management /by Dr Mark Hollyoake

In article three of this series on Interdependence we explored and discussed the third level of Business 2 Business (B2B) customer relational interdependence, that of… Read more

How do I know how much my business is trusted?

February 28, 2015/in Embedded Trust /by Peter Lavers

Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more

What B2B Industry Leaders are saying about Trust

February 28, 2015/in Embedded Trust /by Dr Mark Hollyoake

Customer Attuned recently brought together a group of senior leaders from a number of sectors to debate and discuss the issue of trust – a subject of which it is difficult to turn on t… Read more

Taking trust for granted is not a neutral option

February 28, 2015/in Embedded Trust /by Benjamin Tresham

Trust is a wonderful thing when you have it. At times, though, we can grow complacent: we become so used to it just “being there”, that we forget what the world would lik… Read more

Trust – a small but enormously important word

February 28, 2015/in Embedded Trust /by Chris Hudd

At the centre of our Customer Attuned model of B2B customer management lie three words – trust, interdependence and equitability. It could be argued that the most important of the… Read more

The Trust Factor in B2B Client Relationship Management

February 28, 2015/in Customer Management /by Dr Mark Hollyoake

Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more

Why B2B companies need to become more attuned to their clients

February 28, 2015/in Customer Management /by Peter Lavers

Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more

Tag Archive for: Trust