Utilities need to improve the customer experience for B2B key accounts.
“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the traditional power company – eroding the relationships they have established with customers of all sizes.”
PA Consulting, The Next Generation Utility Customer. (2016).
A Case for Change
Utility companies need to improve the customer experience for their large B2B key accounts. This report highlights the risks of business-as-usual and provides a path forward for utilities… Read more
Written by Customer Attuned’s North American Partners: Mike Pepe and Ken Grant
Does this sound familiar in your business? Please get in touch if you’d like to discuss further any of the points raised in this blog.
Learn more about Dr Mark Hollyoake
Click to read: The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
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