Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews William Makower, Founder and Chairman of Panlogic Ltd. William has been involved with transforming international bodies, government agencies, not for profit organisations, and private sector businesses for over 20 years. He shares his insights on the drivers behind the “dash” for digital transformation, where customer centricity fits in, and how its challenges differ for B2B companies compared with B2C.
Please get in touch if you’d like to explore ways to make your company’s digital transformation more customer centric.
Peter is an expert in relationship marketing and customer experience management. He is a Director of Customer Attuned, helping clients to develop new and innovative ways to find, engage and satisfy customers.
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