KAM Archives - Customer Attuned

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician! Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more

April 29, 2021/by Gary Lunt

B2B Trust, Blog, Building Trust into your Customer Plans, Customer Relationship Strategy, Interdependence, Joint Business Planning, Key Account Management, Leadership, Strategy, Trust

Unpacking the B2B Trust DNA™ Model

Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood. It has taken me over five years of academic doc… Read more

July 1, 2020/by Dr Mark Hollyoake

B2B Trust, Building Trust into your Customer Plans, Customer Attuned Assessment, News, The Trust Ladder, Trust, Trust Talks

Mark Hollyoake gains his Doctorate on B2B Trust

Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust. Is it… Read more

January 27, 2020/by Peter Lavers

Healthcare, Key Account Management, Partnerships

Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors

Key Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for thin… Read more

June 10, 2019/by David Southern

Healthcare, Key Account Management, People Capabilities

Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way

Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more

May 13, 2019/by Gary Lunt

B2B Customer Management, B2B Trust, Brokers, Building Trust into your Customer Plans, Building Your Capability & Competency Framework, Business Case Development, Distributor Management, Distributor Management & Development, Joint Business Planning, Key Account Management, The Trust Ladder, Trust, Trust Talks

How to use Trust DNA™ for Business Development

Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more

March 20, 2018/by Dr Mark Hollyoake

Posts

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!

Unpacking the B2B Trust DNA™ Model

Mark Hollyoake gains his Doctorate on B2B Trust

Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors

Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way

How to use Trust DNA™ for Business Development

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