Negotiating in Changing Markets
Negotiating in changing markets
For many experienced negotiators, either on the supplier or purchasing side, managing complex B2B negotiations in volatile market cond… Read more
Tag Archive for: KAM
Utilities need to improve the customer experience for B2B key accounts.
“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the traditional power company… Read more
Dr Mark’s Virtual Tea Time Chat with Dr Jeremy Noad
In this episode, Dr Mark Hollyoake asks Dr Jeremy Noad, from The International Journal of Sales Transformation, what the role of sales looks like coming out of lockdown and as CEO&… Read more
Top 25 CX Blogs
We are delighted to announce that the Customer Attuned blog has been included in HelpSquad‘s list of “25 Customer Experience Blogs to Add to your Weekly Reading List… Read more
How do you identify Customer Centricity in the Foodservice Supply Chain?
How do you identify Customer Centricity in the Foodservice Supply Chain?
When you go to a restaurant, café, bar or a pub you tend to expect that everything is available – we al… Read more
What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!
What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!
Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more
Unpacking the B2B Trust DNA™ Model
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
Mark Hollyoake gains his Doctorate on B2B Trust
Huge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust.
Is it… Read more
Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors
Key Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for thin… Read more
Unlocking New NHS Commercial Pathways For Pharma Through Key Account Management: The KAM Way
Spirit Access, part of the Spirit Health Group, has launched a new Key Account Management (KAM) service that promises to equip Pharma with the skills and capabilities needed to he… Read more
building a culture of customer centricity based on B2B Trust
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