July 2015 - Page 2 of 2 - Customer Attuned

The Great Debate (6) – Customer Centricity Masterclass at Twickenham Stadium

July 6, 2015/in Customer Centricity /by Ellie Luk

“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience” Doug Leather Over 6… Read more

The Golden Threads: Part 6 (of 12): Negotiating and Selling

July 6, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 5 (of 12): Hunting New Business

July 3, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

July 2, 2015/in Business Capabilities /by Benjamin Tresham

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more

The Golden Threads: Part 4 (of 12): Channel Management

July 2, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

12 Golden Threads of B2B Customer Experience Management

July 1, 2015/in Publications /by Peter Lavers

Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this… Read more

The Golden Threads: Part 3 (of 12): Category Management

July 1, 2015/in Customer Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more