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12 Golden Threads of B2B Customer Experience Management

Golden-Threads-eBook-Final-1Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.

Peter examines;

  • Target markets and sectors
  • Brand and Proposition
  • Category Management
  • Channel Management
  • Hunting New Business
  • Negotiating and Selling
  • Relationship and Value Building
  • Key Account Management
  • Organisational Design
  • People and Competencies
  • Ways of Working
  • Information and Technology

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Peter Lavers

Peter Lavers is a co-founder and Director of Customer Attuned Ltd.

An expert in CRM and customer experience management, Peter is regularly recognised as a top influencer in the subject.

He's a SAS Collaborator and IBM Futurist; and regularly features in "top people to follow" lists for Customer Experience, Customer Service and Customer Success.

His early career was 18 years with Rolls-Royce and Bentley Motors, after which he jumped the fence into business consulting, helping clients improve customer experience and value.

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