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12 Golden Threads of B2B Customer Experience Management

Golden-Threads-eBook-Final-1Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.

Peter examines;

  • Target markets and sectors
  • Brand and Proposition
  • Category Management
  • Channel Management
  • Hunting New Business
  • Negotiating and Selling
  • Relationship and Value Building
  • Key Account Management
  • Organisational Design
  • People and Competencies
  • Ways of Working
  • Information and Technology

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