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12 Golden Threads of B2B Customer Experience Management

Golden-Threads-eBook-Final-1Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this e-book is a must read for any B2B Customer Management expert, practitioner or learner.

Peter examines;

  • Target markets and sectors
  • Brand and Proposition
  • Category Management
  • Channel Management
  • Hunting New Business
  • Negotiating and Selling
  • Relationship and Value Building
  • Key Account Management
  • Organisational Design
  • People and Competencies
  • Ways of Working
  • Information and Technology

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Peter Lavers

Peter Lavers is a co-founder and Director of Customer Attuned Ltd.

An expert in CRM and customer experience management and recognised as a top influencer in the subject e.g. IBM Futurist Roundtable member; Satmetrix Top 50 & SAP Top 60 Customer Experience influencers; Huffington Post Top 100 Customer Service professionals; MindTouch Top 50 Customer Success influencers; and Business Coach Top 100 Management Experts.

Peter's early career was with Rolls-Royce and Bentley Motors, where he trained as an engineer and went on to hold senior roles in commercial and logistics, market analysis, customer satisfaction, regional marketing and in his last client-side position as head of relationship marketing.