May 2024 - Customer Attuned

Customer Centricity Corner with Peter Lavers – Account Based Marketing

May 30, 2024/in Customer Centricity, Insight Webcasts /by Peter Lavers

What is Account Based Marketing and where does it fit in a customer centric Business to Business (B2B) operating model? There are several definitions of ABM, and I personally like… Read more

Customer Attuned Newsletter explores 3 Ways to Improve B2B Relationships

May 20, 2024/in News /by Ellie Luk

3 Ways to Improve B2B Relationships Here at Customer Attuned, we wholeheartedly believe that Trust underpins every good B2B Relationship, and as with any relationship, m… Read more

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024/in Customer Management /by Peter Lavers

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

Leap of Faith by Dr Mark Hollyoake featured in the Journal of Sales Transformation

May 13, 2024/in Publications /by Dr Mark Hollyoake

Boundary spanners: What are they? What do they do? Why are they important? And what exactly do we mean by a boundary spanner? On a very simple level they are actors on both side… Read more

What value do you see as a leader when you invest in your sales and account management teams?

May 8, 2024/in Sales and Account Management /by Alan Thompson

What value do you see as a leader when you invest in your sales and account management teams? If you are considering investing in improving the capability of your sales and ac… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

May 1, 2024/in B2B Trust, Trust Evaluation and Development /by Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more