2019 – Crystal Ball Time
It’s that time of year again for us to look ahead and try to make sense of the challenges ahead.
Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more
Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University of Southampton, his thesis focused on Trust as a dynamic within business to business customer relationships.
He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.
Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.
It’s that time of year again for us to look ahead and try to make sense of the challenges ahead.
Despite the political and world turmoil, business continued to tick along in 2018, alb… Read more
We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more
Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business.
In our… Read more
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer Serv… Read more
Our new book is out! It’s only taken three years to write…..
MANAGING AND DEVELOPING YOUR DISTRIBUTOR RELATIONSHIP
Are you considering using distributors, or unsu… Read more
Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event:
Your Future in Partnership with… Read more
One of our great days with the team at Nomad Foods Europe; many thanks in particular to our colleague Paul Weston and his assistance in creating a tool to assist with market mapping –… Read more
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more