Dr Mark Hollyoake

About Dr Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He holds a Doctorate from the University of Southampton, his thesis focused on Trust as a dynamic within business to business customer relationships.

He is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.

Mark's applied work across FMCG, industrials, medical devices, financial services, business services and construction has led to organisations making, significant improvements to their customer management. A large focus of this work has been moving organisations up the Trust Ladder to enable them to benefit from reduced cost to serve, while continuing to innovate and deliver mutual value.

Mark is a Fellow of the Chartered Institute of Marketing and Member of the Institute of Sales and Marketing Management. He holds an MBA in strategy from Henley Business School.

Entries by Dr Mark Hollyoake

Listen to what it’s like studying for a Doctorate

October 24, 2017/in News/by Dr Mark Hollyoake

Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more

Customer Attuned Director Guest Speaker at The University of Southampton

October 23, 2017/in News/by Dr Mark Hollyoake

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today.
Over the course of two hours Mark led an interactive session that ex… Read more

Business Development Managers (BDM) & the Underwriter relationship

October 9, 2017/in Sales and Account Management/by Dr Mark Hollyoake

The importance of the BDM role and function in the distribution and customer management of financial services cannot be underestimated. The BDM ensures we gain and maintain the o… Read more

‘More and Better for Less’

August 30, 2017/in Customer Management/by Dr Mark Hollyoake

An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more

‘TRUST’ – THE PARTNERSHIP GLUE

August 23, 2017/in Embedded Trust/by Dr Mark Hollyoake

How strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength.
Whe… Read more

Customer Attuned Director to Speak at British Academy of Management Conference

June 1, 2017/in News/by Dr Mark Hollyoake

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference
The paper; ‘What’s in a Name’: re-defining B2B Tr… Read more

The DNA of Trust

March 20, 2017/in Embedded Trust/by Dr Mark Hollyoake

Trust in a B2B context has received increasing attention in recent years, as organisations recognize its role in relationship development.
In this blog, using insight from lite… Read more

CA Director, Peter Lavers in Las Vegas at the IBM Amplify 2017 conference in his role as a Watson Commerce Futurist

March 20, 2017/in News/by Dr Mark Hollyoake

We’re pleased to announce that Peter Lavers will attend the IBM Amplify 2017 conference in Las Vegas in his role as a Watson Commerce Futurist.
IBM Amplify is the premier Marketing… Read more

Trust in Me ~ now three years in

March 7, 2017/in News/by Dr Mark Hollyoake

Mark Hollyoake shares insights from his doctorate on trust within B2B
What do we really know about trust? It may be the subject of numerous books and conference papers, bandied abo… Read more

Customer Attuned Director speaks at Napier University

March 7, 2017/in News/by Dr Mark Hollyoake

A guest lecture in Strategic CRM was delivered by CA Director, Mark Hollyoake, to an audience of MSC students at Napier University in Edinburgh. During his three hour session Mark… Read more