Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
Entries by Peter Lavers
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
What customer centricity means in a intermediated business model.
How can you be customer centric when there’s an intermediary ‘in the way’?
Many B2B… Read more
Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B
Customer Centric Account Management Part 2
If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose at Customer Attuned Ltd… Read more
Customer Centricity Corner with Peter Lavers – Listening to Customers
The difference between “doing surveys” and really listening to customers!
In this edition of the Customer Centricity Corner Rachel Waterfield, Customer Insight Manager at voe… Read more
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives – Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be aware of the Netflix fe… Read more
Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector?
In this edition of the Customer Centricity Corner we tackle a common tens… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy
Doesn’t every B2B company already have a customer strategy?
Well, you may be surprised to find out that we still come across companies that don’t actually have a true custom… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
building a culture of customer centricity based on B2B Trust
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