Customer Centricity Insights

Customer Centricity is not a gimmick but a missional attitude that shapes behaviour and organisational culture and improves Organisational Performance and Customer Satisfaction. Read our thoughts, experiences and insights from our experts including CX Influencer and Customer Attuned director, Peter Lavers.

Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation

February 20, 2023/in Business Capabilities, Customer Centricity, Insight Webcasts /by Peter Lavers

Keeping customers at the heart of Innovation Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer centric way? In this edit… Read more

Peter Lavers’ article on thrifting gets featured in CX Magazine

February 20, 2023/in Customer Centricity, News /by Peter Lavers

Many people believe that ‘thrifting’ only refers to second-hand shopping, charity shops, flea markets/rummage sales, and buying all things “vintage” or upcycle… Read more

Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?

February 6, 2023/in Customer Centricity, Insight Webcasts, Sales and Account Management /by Peter Lavers

What is Customer Centric Account Management? The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann. E… Read more

Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business

January 23, 2023/in Customer Centricity, Insight Webcasts /by Peter Lavers

What Loyalty means in Business to Business Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses r… Read more

Can ‘thrifting’ be incorporated into mainstream Retail?

January 18, 2023/in Customer Centricity /by Peter Lavers

Can ‘thrifting’ be incorporated into mainstream Retail? SAS Report inspires new ideas to reach savvy and sustainability-conscious shoppers The SAS UK & Ireland pre-Chris… Read more

Customer Centricity Corner with Peter Lavers – Using Customer Segmentation Models

January 10, 2023/in Customer Centricity, Insight Webcasts /by Peter Lavers

CUSTOMER CENTRICITY CORNER – Using Customer Segmentation Models Customer Attuned director and CX Influencer, Peter Lavers, talks with Appreciate Group’… Read more

Modern Retailing – Customer Centric and Insight Driven

December 19, 2022/in Customer Centricity /by Peter Lavers

Modern Retailing – Customer Centric and Insight Driven SAS Report confirms that the Retail sector needs to do things differently Author: Peter Lavers I was very happy to contribu… Read more

Customer Centricity Corner with Peter Lavers – What does it mean to RMB?

December 16, 2022/in Customer Centricity, Insight Webcasts /by Peter Lavers

CUSTOMER CENTRICITY CORNER Interviewee: Mumbi Odame Hello, my name is Peter Lavers and welcome to this first edition of the Customer Centricity Corner, brought to you by Custom… Read more

Adopting A Customer Centric Culture Demands One Thing

April 11, 2022/in Customer Centricity /by Paul Cranston

Adopting A Customer Centric Culture Demands One Thing Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more

Making Customer Centricity a Reality – Panel Summary

June 28, 2021/in Customer Centricity /by Ellie Luk

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more