Driving Insight
One of our great days with the team at Nomad Foods Europe; many thanks in particular to our colleague Paul Weston and his assistance in creating a tool to assist with market mapping –… Read more
Read our insights, blogs and articles on Organisational Performance by industry experts and academically acclaimed authors.
How to use Trust DNA™ for Business Development
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
Trust Talk – “Trust as an element of Customer Development”
Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
The Future and Challenges of Customer Experience
A little while ago a Helsinki-based customer feedback analytics company called Lumoa asked me to contribute to a blog series they were writing on the future of Customer Experienc… Read more
5 ways to increase support team productivity
Welcome to our new guest blogger Jason Grills, who specialises in customer service enhancement and productivity.
“Productivity is being able to do things that you were never abl… Read more
Communicating GDPR within your business
In another guest blog from our friend and associate Paul Laughlin, we turn our attention towards the looming General Data Protection Regulation (GDPR) reforms of data protecti… Read more
Marketing and CRM without Analytics are Nothing
Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS
I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more
Customer Data: The New Marketing Battleground
I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more
‘TRUST’ – THE PARTNERSHIP GLUE
How strong is the relationship with your most important customer? Over the last 15 years we have been researching and exploring trust as an indicator of partnership strength.
Whe… Read more
Two of the Most Common Mistakes Companies Make in Customer Experience
CXM the Customer Experience Magazine has recently published an article by one of our Customer Attuned Directors, Peter Lavers. In the article, Peter shares his experience from o… Read more
building a culture of customer centricity based on B2B Trust
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