How well do you manage customer value?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
Tag Archive for: Customer Value Management
Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
Onalytica Interview with Peter Lavers
I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace.
In the interview I’m asked about how I became rec… Read more
Truth Loyalty Webinar
Customer Attuned Director Peter Lavers will be participating in the next Truth Customer Loyalty webinar on 30 June, 2pm BST.
You are invited to join Truth’s CEO Amanda Crom… Read more
SAS Global Forum
The SAS Global Forum is an event that brings together the most curious minds in analytics and data science.
It is a must for anybody interested in being more insight-led as a busines… Read more
Why treating customers fairly should be a top priority
As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more
Not making your targets? Don’t despair!
Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
Look at your customer segments, can you see the value?
Look at your customer segments, can you see the value?
Where is the growth? Who are the top spenders? How do you classify them?
How do you get them to spend more?
This is what customer v… Read more
Trust is not a binary on/off switch
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
Six barriers to meaningful Customer Value Analysis – and how to get over them
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
building a culture of customer centricity based on B2B Trust
Let‘s chat!
