B2B Customer Management Archives - Page 14 of 15

Digital Personalisation – The Revolution is upon us! Integrating online and offline interactions

July 2, 2015/in Business Capabilities /by Benjamin Tresham

In my last article I looked at how you plot the user journey. Recent Gartner research states 80% of CMOs are not ready for the next big step in digital experience management. Digit… Read more

The Golden Threads: Part 4 (of 12): Channel Management

July 2, 2015/in Business Capabilities /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

12 Golden Threads of B2B Customer Experience Management

July 1, 2015/in Publications /by Peter Lavers

Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this… Read more

The Golden Threads: Part 3 (of 12): Category Management

July 1, 2015/in Customer Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 2 (of 12): Brand & Proposition

June 30, 2015/in Customer Management /by Peter Lavers

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 1 (of 12): Target Markets & Sectors

June 30, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

An Introduction To The Golden Threads of B2B Customer Management

June 29, 2015/in Customer Management /by Peter Lavers

The Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies. Bas… Read more

12 Critical Components of Great B2B Customer Strategy – Part 3

May 1, 2015/in Customer Management /by Peter Lavers

The final post of three in which Customer Experience expert Peter Lavers shares his thoughts on what makes a great B2B Customer Strategy. In my two blogs on this subject I hav… Read more

12 Critical Components of Customer Strategy – Part 2

April 29, 2015/in Customer Management /by Peter Lavers

Continuing his exploration of B2B Customer Strategy, Peter Lavers writes: In the first blog on this subject I covered the four “What are we trying to achieve?” components of great… Read more

12 Critical Components of Great B2B Customer Strategy – Part 1

April 29, 2015/in Customer Management /by Peter Lavers

Top CX Influencer, Peter Lavers, shares his expertise on B2B Customer Strategy in this the first of three posts. In my c.100 customer management capability assessments in all typ… Read more

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