Tag Archive for: Customer Attuned Assessment
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 4 (of 12): Channel Management
/in Business Capabilities /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
12 Golden Threads of B2B Customer Experience Management
/in Publications /by Peter LaversPeter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this… Read more
The Golden Threads: Part 3 (of 12): Category Management
/in Customer Management /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 2 (of 12): Brand & Proposition
/in Customer Management /by Peter LaversThis series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
The Golden Threads: Part 1 (of 12): Target Markets & Sectors
/in Customer Management /by Peter LaversThe Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
An Introduction To The Golden Threads of B2B Customer Management
/in Customer Management /by Peter LaversThe Customer Attuned Assessment (CAA®) has quickly established itself as the leading customer management (CM) capability assessment that is 100% focused on B2B companies.
Bas… Read more
How effective customer management can add value to your customers
/in Customer Management /by Merlin StoneHow effective customer management can add value to your customers while improving your bottom line
By Mark Hollyoake and Professor Merlin Stone
Luvata supplies components and m… Read more
How do I know how much my business is trusted?
/in Embedded Trust /by Peter LaversSome time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
Why B2B companies need to become more attuned to their clients
/in Customer Management /by Peter LaversAustria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more