“Leadership trust is driven by positive intentions translated and communicated effectively to the people that turn them into reality. The effect and experience is of mutual va… Read more
https://customerattuned.com/wp-content/uploads/2019/01/Untitled-design-12.png354704Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2019-01-25 16:25:322022-06-23 10:28:012019 – The Growth of Trust as a Core B2B Relationship Driver
Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company.
I have no wish to add to the finger-… Read more
https://customerattuned.com/wp-content/uploads/2018/01/Carillion.jpg469889Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2018-01-19 15:58:172022-09-08 10:47:22What can B2B learn from the Carillion Liquidation?
We’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
https://customerattuned.com/wp-content/uploads/2017/11/iStock-650032976.jpg200300Paul Laughlinhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Laughlin2017-11-08 15:28:062022-09-08 10:33:18The Why, What and How of Stakeholder Mapping
Customer Attuned were very pleased to see that one of their founding Directors, Peter Lavers, was included on the list of one of the top 20 global CRM experts to follow on Twitter rec… Read more
https://customerattuned.com/wp-content/uploads/2016/06/B2B-TheGreatDebate-41.jpg6671000Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2017-06-15 09:11:372022-06-22 12:13:08Customer Attuned Director recognised as one of 20 leading CRM experts
We are really pleased to be working with two experts in their related fields to support the launch of our GDPR Readiness Assessment service. Matt Anslow is a GDPR Practitioner, and… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Alan Thompsonhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgAlan Thompson2017-04-13 16:33:132022-06-22 12:13:09Launch of our GDPR Readiness Assessment service
“Customer Centricity is the eco-system and operating model that enables an organisation to design and deliver a unique and distinctive customer experience”
Doug Leather
Over 6… Read more
Data from our B2B assessments show marked differences between organisations at the top and bottom of the Trust Ladder.
We highlight key characteristics of top performers.
KNOWL… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-05-18 11:59:092022-06-23 13:14:43The key characteristics of high performing Customer Management organisations on the Trust Ladder
Some time ago I was working with a B2B insurance company that did all its business through brokers. They were bemoaning the fact that they were not getting improved “net prom… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 16:53:272022-06-23 10:33:48How do I know how much my business is trusted?
Trust an oft-quoted word related to many elements of the B2B relationship. Significant bodies of research point to its importance, yet skirt around it. We think it’s a core pillar… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2015-02-28 14:48:182022-06-23 13:07:19The Trust Factor in B2B Client Relationship Management
Austria’s Prince Clemens von Metternich is said to have made the quote “When France sneezes, Europe catches a cold” when commenting on the impact of the French Revol… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-02-28 14:46:212022-06-23 13:07:19Why B2B companies need to become more attuned to their clients