Tag Archive for: Trust

Peter Lavers

Dimension Data revolutionises the Tour de France viewing experience

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I was delighted to be invited by Dimension Data to a reception in London where they explained how their technology and real-time big data analytics are revolutionising the viewin… Read more
Dr Mark Hollyoake

B2B Trust as business developer

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Customer Attuned Director, Mark Hollyoake shares the research insights from his DBA on Trust within B2B Relationships at the forthcoming event: Your Future in Partnership with… Read more
Dr Mark Hollyoake

Trust Talk – “Trust as an element of Customer Development”

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Trust is the buzzword of the moment in Business to Business, the new elixir that clinches contracts, opens doors and pushes up profits without requiring resources or investment;… Read more
Peter Lavers

Deep-Insight CRQ

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In January, our CRQ partners Deep-Insight took their own medicine and conducted a CRQ (Customer Relationship Quality) assessment on their own partners and customers to ask what… Read more
Peter Lavers

Seven ideal characteristics of a B2B influencer

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Influencer Marketing is becoming increasingly recognised as an important component in the marketing mix*, particularly with the rise of digitally-enabled customer empowerm… Read more
Peter Lavers

What can B2B learn from the Carillion Liquidation?

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Like many people who run relatively small B2B companies in the UK I have looked on in dismay at the collapse of our second largest building company. I have no wish to add to the finger-… Read more
Dr Mark Hollyoake

Listen to what it’s like studying for a Doctorate

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Customer Attuned Ltd Director Mark Hollyoake shares the insights from his doctoral journey so far….https://www.southampton.ac.uk/business-school/postgraduate/… Read more