A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more

Great insights shared by cross sector business leaders

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February. A numbe… Read more

B2B Trust Research: What are Boundary Spanners?

B2B Trust Research: What are Boundary Spanners?  Dr Mark Hollyoake addresses how boundary spanners occur and what they do to B2B Trust in his latest research The focus of my next re… Read more
Paul Cranston & Peter Lavers enjoy Tapas in Spain while talking Customer Segmentation, Customer Journeys and Customer Charters

Delivering Customer Centric Strategy

Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more