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Dr Mark Hollyoake

The Partner Relationship Survey starts with understanding B2B Trust

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The Partner Relationship Survey starts with understanding B2B Trust The partner relationship survey has become an intrinsic element of relationship development for our clien… Read more
Paul Cranston

Customer Segmentation for Sales

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Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more
Title graphic for blog: How does the Partnership Survey work?
Peter Lavers

The Partner Relationship Survey – How it works

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Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more
Paul Cranston

The B2B Customer Segmentation Canvas for Marketers

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Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Peter Lavers

B2B Customer Segmentation that Unlocks Potential Value

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B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”?

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When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more