Customer Strategy Archives - Page 2 of 16

The importance of leaders supporting the development of sales and account management teams

July 24, 2024/in Sales and Account Management, Training and Development, Uncategorized /by Alan Thompson

The importance of leaders supporting the development of sales and account management teams In recent articles, we have looked at how we have worked with our clients to help them de… Read more

Customer Segmentation for Sales

July 17, 2024/in Customer Management /by Paul Cranston

Customer Attuned consultant Paul Cranston considers the value of Customer Segmentation for Sales Teams. This is the second in this series that explores how this new approach to s… Read more

Title graphic for blog: How does the Partnership Survey work?

The Partner Relationship Survey – How it works

July 10, 2024/in B2B Trust, Trust Evaluation and Development /by Peter Lavers

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more

Top 4 behaviours of successful Account Managers that sets them apart.

June 19, 2024/in Sales and Account Management /by Alan Thompson

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account management development pr… Read more

The B2B Customer Segmentation Canvas for Marketers

June 12, 2024/in Customer Management /by Paul Cranston

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024/in Customer Management /by Peter Lavers

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

What value do you see as a leader when you invest in your sales and account management teams?

May 8, 2024/in Sales and Account Management /by Alan Thompson

What value do you see as a leader when you invest in your sales and account management teams? If you are considering investing in improving the capability of your sales and ac… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

May 1, 2024/in B2B Trust, Trust Evaluation and Development /by Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

April 24, 2024/in News, Sales and Account Management /by Alan Thompson

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account managers, who work w… Read more

Introducing the Partner Relationship Survey

April 17, 2024/in News, Trust Evaluation and Development /by Peter Lavers

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more