Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.

What do you call a FCMG Consultant?

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!

What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician! Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more
A year in lockdown supporting our customers

A Year in Lockdown Supporting our Customers

A year in lockdown supporting our customers Looking back at the last 12 months, it’s easy to focus on the negative news and forget the positives that came out of going into lockdown.… Read more
Building Trust in the Supply Chain

Building Trust in the Supply Chain

How do you go about building trust in the supply chain? Working with independent food and beverage wholesalers during the pandemic has been a real rollercoaster ride as the econom… Read more

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

Are there any good reasons for delaying a CX listening or improvement programme?

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. I often hear “l… Read more

Managing customer relationships in a virtual world

In recent months, we have been responding to the challenge that many of our clients have been facing in working in a largely virtual world due to Covid-19 lockdown restrictions. We… Read more

Adapting to New Normal Customer Behaviour Panel Discussion Summary

There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways… Read more