Customer Strategy Archives - Page 3 of 17

Top 4 behaviours of successful Account Managers that sets them apart.

June 19, 2024/in Sales and Account Management /by Alan Thompson

What behaviours do successful account managers have that sets them apart? We were asked this question by an attendee at the outset of a sales and account management development pr… Read more

The B2B Customer Segmentation Canvas for Marketers

June 12, 2024/in Customer Management /by Paul Cranston

Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more

B2B Customer Segmentation that Unlocks Potential Value

May 15, 2024/in Customer Management /by Peter Lavers

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

What value do you see as a leader when you invest in your sales and account management teams?

May 8, 2024/in Sales and Account Management /by Alan Thompson

What value do you see as a leader when you invest in your sales and account management teams? If you are considering investing in improving the capability of your sales and ac… Read more

When is a B2B Customer/Supplier Relationship a “Partnership”?

May 1, 2024/in B2B Trust, Trust Evaluation and Development /by Peter Lavers

When is a B2B Customer/Supplier Relationship a “Partnership”? The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.

April 24, 2024/in News, Sales and Account Management /by Alan Thompson

Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships. Are you building a team of talented and engaged account managers, who work w… Read more

Introducing the Partner Relationship Survey

April 17, 2024/in News, Trust Evaluation and Development /by Peter Lavers

Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status? You can now under… Read more

The Dimensions of the Customer Segmentation Canvas

April 10, 2024/in Customer Management /by Paul Cranston

It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more

A New Approach to B2B Customer Segmentation from Customer Attuned Ltd

March 20, 2024/in Customer Management, News /by Peter Lavers

Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more

Stop hiding behind your computer and get out to see your customers!

March 6, 2024/in B2B Trust, Sales and Account Management /by Dr Mark Hollyoake

Stop hiding behind your computer and get out to see your customers! If you are responsible for managing and developing key customer relationships for your organisation you can’t… Read more