B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
What value do you see as a leader when you invest in your sales and account management teams?
What value do you see as a leader when you invest in your sales and account management teams?
If you are considering investing in improving the capability of your sales and ac… Read more
When is a B2B Customer/Supplier Relationship a “Partnership”?
When is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Introducing AMPLIFY for Account Managers to create greater value through Trust based relationships.
Are you building a team of talented and engaged account managers, who work w… Read more
Introducing the Partner Relationship Survey
Are any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Stop hiding behind your computer and get out to see your customers!
Stop hiding behind your computer and get out to see your customers!
If you are responsible for managing and developing key customer relationships for your organisation you can’t… Read more
Great insights shared by cross sector business leaders
We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February.
A numbe… Read more
Strategic Account Management Training – the importance of reflection
Strategic Account Management Training – The Importance of Reflection
In any of our training programmes, we always talk about the importance of reflection and ask t… Read more
building a culture of customer centricity based on B2B Trust
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