Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
Not making your targets? Don’t despair!
Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
Is it possible to systematically develop trust to a mutual competitive advantage in B2B?
When companies and suppliers are reliant on each other for mutual benefit, is it possible to systematically develop trust to a mutual competitive advantage in B2B?
This is the que… Read more
Look at your customer segments, can you see the value?
Look at your customer segments, can you see the value?
Where is the growth? Who are the top spenders? How do you classify them?
How do you get them to spend more?
This is what customer v… Read more
9 Live Chat Benefits for B2B (Infographic)
When it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more
Consumer Loyalty 2030
Drivers of loyalty are also drivers of profitable business
I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more
Six barriers to meaningful Customer Value Analysis – and how to get over them
There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more
Writing Business in Insurance — It’s All About Attitude
We have recently been working with a couple of clients to help develop the capability of their sales/business development teams to help improve the acquisition of new, profitabl… Read more
Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
Yes We KAM: How Pharma Can Learn from Best Practice in Other Sectors
Key Account Management (KAM) is one of the most enduring buzz-phrases in UK pharma. Such has been the fervour around the sector’s adoption of KAM that one could be forgiven for thin… Read more
building a culture of customer centricity based on B2B Trust
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