Customer Strategy in the B2B Membership Sector
Membership organisations are an important part of the B2B commercial landscape, offering many kinds of benefits to members including enhanced networking opportunities, indu… Read more
Tag Archive for: B2B
It Takes Two To Tango
It Takes Two to Tango: Building Trust-Based B2B Relationships
When it comes to building high-performing B2B relationships, trust is everything. Customer Attuned co-fo… Read more
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
Customer Centricity Corner with Peter Lavers – Partner Relationship Survey
The subject of this discussion is our Partner Relationship Survey (or Partnership Survey), which is… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
No going back to the old way of managing customers and partners
No going back to the old way of managing customers and partners
Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
The Impact of Hybrid Working on How we Manage and Build Customer Relationships – Nov 2021 Newszine
Welcome to the November issue of newszine: The Impact of Hybrid Working on How we Manage and Build Customer Relationships
Hybrid working is something that a lot of people have alwa… Read more
The Trust Dividend – by Dr Mark Hollyoake – Press Feature
The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation.
October 2021
To read the full article, click here
The strategic implicat… Read more
building a culture of customer centricity based on B2B Trust
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