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Tag Archive for: Customer Centricity

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Peter Lavers

Customer Centricity Corner with Peter Lavers – What Loyalty Means in Business to Business

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What Loyalty means in Business to Business Everyone who’s passionate about customer centricity would agree that loyalty is a good thing. But when your customers are businesses r… Read more
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Peter Lavers

Customer Centricity Corner with Peter Lavers – Using Customer Segmentation Models

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CUSTOMER CENTRICITY CORNER – Using Customer Segmentation Models   Customer Attuned director and CX Influencer, Peter Lavers, talks with Appreciate Group’… Read more
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Peter Lavers

Peter Lavers Features in SAS Step Programme

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SAS, the leader in analytics and artificial intelligence, is providing a free re-skilling and employment initiative to help repair the economy, empower the country’s w… Read more
Playbook in Customer Experience
Peter Lavers

Playbooks in customer experience management

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In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer experience managem… Read more
Peter Lavers

Six lenses of best practice for Customer Charter development

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Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more
Peter Lavers

Truth Loyalty Webinar with Peter Lavers

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Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth. It was a wide-ranging discussion co… Read more
Making Customer Centricity a Reality - Panel Summary
Ellie Luk

Making Customer Centricity a Reality – Panel Summary

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Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more