The Trust Dividend by Dr Mark Hollyoake, featured in The International Journal of Sales Transformation.
October 2021
To read the full article, click here
The strategic implicat… Read more
https://customerattuned.com/wp-content/uploads/2021/10/Journal-of-Sales-Transformation-Cover.png15861134Ellie Lukhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgEllie Luk2021-10-07 14:30:042022-06-23 10:26:03The Trust Dividend – by Dr Mark Hollyoake – Press Feature
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
https://customerattuned.com/wp-content/uploads/2020/07/TrustDNA-model_2020.jpg10061004Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2020-07-01 12:34:492022-06-22 12:47:29Unpacking the B2B Trust DNA™ Model
Like our personal world, business to business can also be surrounded by fake news, false claims, unethical behaviours and self interest. Never has there bee… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2018-03-20 14:54:292022-06-23 10:30:17How to use Trust DNA™ for Business Development
Are you preparing to make the most of your international trade and business development opportunities pre & post Brexit?
A leading bank has recently published a UK trade outl… Read more
https://customerattuned.com/wp-content/uploads/2013/04/customer-attuned-banner.jpg4301300Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2017-11-27 12:40:112022-09-08 10:33:02Exporting and International Business Development
We’re delighted to include this guest blog from our friend an associate Paul Laughlin.
Do you have a stakeholder map? Is it up-to-date and do you use it?
Those questions freq… Read more
https://customerattuned.com/wp-content/uploads/2017/11/iStock-650032976.jpg200300Paul Laughlinhttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPaul Laughlin2017-11-08 15:28:062022-09-08 10:33:18The Why, What and How of Stakeholder Mapping
An environment of uncertainty, change and low inflation, coupled with sluggish market growth, make decisions on how to deliver more value, increasingly hard to re… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2017-08-30 16:30:262022-09-08 10:29:22‘More and Better for Less’
When asking for the customer plans, I am constantly amazed when all I’m shown is an excel spreadsheet of forecast numbers, supported by a three month deal promo plan. Sounds famili… Read more
00Dr Mark Hollyoakehttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgDr Mark Hollyoake2016-07-25 07:20:302022-09-08 10:05:07Customer Plan – Just the Numbers
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-07-13 07:00:002022-09-08 09:54:41The Golden Threads: Part 11 (of 12): Ways of Working
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-07-02 07:00:332022-09-08 09:54:42The Golden Threads: Part 4 (of 12): Channel Management
This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more
http://customerattuned.com/wp-content/uploads/2022/08/logo-1.svg00Peter Lavershttp://customerattuned.com/wp-content/uploads/2022/08/logo-1.svgPeter Lavers2015-06-30 14:58:342022-09-08 09:50:21The Golden Threads: Part 2 (of 12): Brand & Proposition