Why Build Trust?
Why bother, why build trust in my organisation?
There’s a lot of talk about why you could build trust in B2B these days, and a lot of inflated claims about its potential to offer organ… Read more
Customer Centricity Corner with Peter Lavers – Keeping customers at the heart of Innovation
Keeping customers at the heart of Innovation
Companies are well aware that they must continue to innovate to survive, but how can they do this in a customer centric way?
In this edit… Read more
Peter Lavers’ article on thrifting gets featured in CX Magazine
Many people believe that ‘thrifting’ only refers to second-hand shopping, charity shops, flea markets/rummage sales, and buying all things “vintage” or upcycle… Read more
Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?
What is Customer Centric Account Management?
The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann.
E… Read more
building a culture of customer centricity based on B2B Trust
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