Tag Archive for: B2B Customer Management

Peter Lavers

Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

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The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more
Peter Lavers

Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them

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Obstacle 1: Numbers Focus This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more
Dr Mark Hollyoake

Trust in Me?

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Mark Hollyoake shares insights from his doctorate on trust within B2B Trust in me. What do we really know about trust? It may be the subject of numerous books and conference papers,… Read more
Peter Lavers

Top Obstacles to Customer Centricity – what are yours?

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In our years of experience we have come across numerous issues and problems that clients face when they’re trying to become more customer focused as a business. We have identified… Read more
Peter Lavers

Top 5 Strategic Priorities of B2B Customer Management in 2016

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Being “Customer Attuned” is all about building better B2B customer relationships based on trust, working together for mutual commercial benefit. We carried out an internatio… Read more
Peter Lavers

Strategic Priorities of B2B Customer Management Research Report

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Can businesses have both acquisition and retention dominant in their corporate DNA? Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more
Dr Mark Hollyoake

Trust Ladder Part 4: Trust, Interdependence & Equitability

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What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Our last blog focuse… Read more
Dr Mark Hollyoake

Trust Ladder Part 3: Improving Performance

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What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Research from suppl… Read more
Dr Mark Hollyoake

Trust Ladder Part 2: Cost Release, Efficiency and Effectiveness

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What are the common problems facing Customer Management organisations seeking to move up the Trust Ladder and how do they tackle them to improve performance? Our second blog focu… Read more
Dr Mark Hollyoake

Trust Ladder Part 1: High Performing Customer Management Organisations

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What are the key characteristics of high performing Customer Management organisations on the Trust Ladder? Data from our B2B assessments show marked differences between organ… Read more