Tag Archive for: B2B
We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more
Salesforce Gratitude Campaign
/in Sales and Account Management /by Ellie LukWe’re delighted to report that a quote from our director Peter Lavers has been included in Salesforce‘s #SalesforceGratitude campaign.
The question was “T… Read more
Joined up Voice of Customer and Staff Studies
/in Business Capabilities /by Peter LaversIn my many years as a practitioner and consultant in the field of Customer Management I’ve often wondered why business treats its Voice of Customer (VoC) and Voice of Employee (VoE… Read more
Unpacking the B2B Trust DNA™ Model
/in B2B Trust /by Dr Mark HollyoakeTrust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
Losing the opportunity to add value could also lose you trust and the business.
/in Embedded Trust /by Dr Mark Hollyoake
As an insurance broker, your role is to understand my insurance needs and find the best match to the market to meet those needs. Given there are so many direct providers, onli… Read more
Not making your targets? Don’t despair!
/in Sales and Account Management /by Peter LaversMost companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
9 Live Chat Benefits for B2B (Infographic)
/in Customer Management /by customerattunedWhen it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more
Mark Hollyoake gains his Doctorate on B2B Trust
/in B2B Trust /by Dr Mark HollyoakeHuge congratulations to one of our directors, Mark Hollyoake, for successfully completing and passing his Doctorate, analysing and proving the constituents of B2B Trust.
Is it… Read more
Trust is not a binary on/off switch
/in Embedded Trust /by Peter LaversWhy building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
Six barriers to meaningful Customer Value Analysis – and how to get over them
/in Customer Management /by Paul WestonThere can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more