AMPLIFY Account Management Training and Trust
The latest interview in our journey through the application of trust in business-to-business, Alan Thompson chats about AMPLIFY and its relationship to trust.
Paul Cranston in… Read more
Tag Archive for: customer experience
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Peter Lavers Features in SAS Step Programme
SAS, the leader in analytics and artificial intelligence, is providing a free re-skilling and employment initiative to help repair the economy, empower the country’s w… Read more
Adopting A Customer Centric Culture Demands One Thing
Adopting A Customer Centric Culture Demands One Thing
Customer Attuned Associate Paul Cranston considers what it takes to successfully adopt a Customer Centric culture… Read more
Playbooks in customer experience management
In my role as a consultant and adviser to companies across sectors, I am increasingly coming across and hearing about the utilisation of playbooks in customer experience managem… Read more
Utilities need to improve the customer experience for B2B key accounts.
“Utilities today are facing more existential threats than ever before. Third-party providers of clean energy now offer a credible alternative to the traditional power company… Read more
Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
Making Customer Centricity a Reality – Panel Summary
Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the w… Read more
building a culture of customer centricity based on B2B Trust
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