Tag Archive for: Publications

The Trust Factor - Making Trust your Business DNACustomer Attuned
Ellie Luk

The Trust Factor – Making Trust Your Business DNA – Latest Customer Attuned Newszine October Issue

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Welcome to the latest issue of the Customer Attuned Newszine. Inside, Peter introduces our new B2B Trust Evaluator, which is powered by the model developed by Dr Mark Hollyoake fo… Read more
Ellie Luk

Adapting to New Normal Customer Behaviour – Read the Panel Summary Here

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There is widespread agreement that the New Normal will look very different to the old normal, and to get through it’s going to take leaders who champion new insight-led ways… Read more
Ellie Luk

Newszine July Issue 1 – Adapting to New Normal Customer Behaviour

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Are you tired of hearing the words “unprecedented” and “disruption”? As I write, the news is full of the economic impacts of the Covid-19 pandemic on businesses and people. Whethe… Read more
Dr Mark Hollyoake

Managing Distributors as Partners

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Peter Lavers

Strategic Priorities of B2B Customer Management Research Report

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Can businesses have both acquisition and retention dominant in their corporate DNA? Discover what strategies Banking and Finance prioritise, how Advertising and Marketing v… Read more
Peter Lavers

12 Golden Threads of B2B Customer Experience Management

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Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this… Read more
Benjamin Tresham

Are you ready for the Digital Personalisation Revolution

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80% of CMO’s aren’t ready for the automation revolution, how will you manage it? Plotting your user/customer journey Understand the main customer touch points and how to best ex… Read more
Dr Mark Hollyoake

The Trust Ladder

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Occupying the same market as your suppliers with transactional relationships? This is a challenge for any business, learn how to manage co-existence in this e-book. The Trust La… Read more
Dr Mark Hollyoake

CRM – 6 Steps for Success

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Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more