Truth Loyalty Webinar with Peter Lavers
Peter Lavers recently took part in this webinar with Amanda Cromhout, CEO of South Africa’s leading loyalty programme experts, Truth.
It was a wide-ranging discussion co… Read more
Tag Archive for: Strategy
Are there any good reasons for delaying a CX listening or improvement programme?
Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes.
I often hear “l… Read more
Unpacking the B2B Trust DNA™ Model
Trust is a key dynamic in business to business (B2B) relationship success. It is often quoted and referenced, yet little understood.
It has taken me over five years of academic doc… Read more
Customer Experience: Digital or Human?
Delivering a ‘human’ customer experience in a future that’s increasingly ‘digital’.
Reading the SAS / Futurum “Experience 2030” report about how
“consumers don’t just use digi… Read more
Consumer Loyalty 2030
Drivers of loyalty are also drivers of profitable business
I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more
Trust is not a binary on/off switch
Why building, protecting and recovering trust is a business imperative
By Peter Lavers and Mark Hollyoake
Trust is a hot topic! Here in the UK it was a major factor in our general ele… Read more
Peter Lavers included in Top Customer Service Influencer List 2019
Customer Attuned Director Peter Lavers has again been named as one of the world’s top customer service influencers.
He has been featured on Fit Small Business’s Top Customer Serv… Read more
Resilience During Times of Change
In one of our recent articles, we looked at some of the outputs from discussions held at our breakfast event in Edinburgh looking at the challenges associated with turning busines… Read more
Don’t Neglect the Political Dimension of Applying Analytics or Insight
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business.
Annette & Peter have shared useful tips on ap… Read more
Leadership – Optimistic Paranoia
Some years ago, I heard a radio interview with the chairman of a large technology company. He was asked what key traits he looked for in his board. He summarised his answer as “optim… Read more
building a culture of customer centricity based on B2B Trust
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