Strategy Archives - Page 3 of 6

Customer Attuned Director Guest Speaker at The University of Southampton

October 23, 2017/in News /by Dr Mark Hollyoake

Customer Attuned Director, Mark Hollyoake, delivered a guest lecture at the University of Southampton today. Over the course of two hours Mark led an interactive session that ex… Read more

Customer Data: The New Marketing Battleground

September 14, 2017/in Business Capabilities /by Peter Lavers

I believe that the Marketing and CRM disciplines are experiencing their most exciting period in history – certainly since my first involvement with them (over three decades)! Wh… Read more

Writing business – It’s all about attitude

July 4, 2017/in Sales and Account Management /by Alan Thompson

At Customer Attuned, one of our sectors of expertise is the insurance industry. Being a ‘non-player’ in the process of underwriting business for customers, we ha… Read more

Finding the right answers to your $64,000 questions

June 12, 2017/in Business Capabilities /by Gary Lunt

So, back with the theme of the original TV series, who wants to win the prize? And here we are with three fabulous questions – where is my significant growth going to come from? Who in m… Read more

Top 5 Obstacles to B2B Customer Centricity #5 Out of Date IT Tools

May 18, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 5: Out of Date IT Tools This is the fifth blog in our series based on the early result… Read more

Top 5 Obstacles to B2B Customer Centricity #4 Stalled/Delayed/Dropped Customer Programmes

May 10, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 4: Stalled/Delayed/Dropped Customer Programmes This is the fourth blog in our se… Read more

Top 5 Obstacles to B2B Customer Centricity # 3 Silo’d Organisation

May 4, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 3: Silo’d Organisation This is the third blog in our series based on the early resul… Read more

Top 5 Obstacles to B2B Customer Centricity # 2 Multi-channel Journey

April 29, 2016/in Customer Centricity /by Peter Lavers

The Top Five Obstacles to Customer Centricity in B2B Companies and How to Overcome them Obstacle 2: Multi-channel Journey This is the second blog in our series based on the early re… Read more

Top 5 Obstacles to B2B Customer Centricity and How to Overcome Them

April 26, 2016/in Customer Centricity /by Peter Lavers

Obstacle 1: Numbers Focus This series of blogs is based on the early results of research undertaken by Peter Lavers on customer centricity. It’s not too late to take part – if you wou… Read more

Top Obstacles to Customer Centricity – what are yours?

March 30, 2016/in Customer Centricity /by Peter Lavers

In our years of experience we have come across numerous issues and problems that clients face when they’re trying to become more customer focused as a business. We have identified… Read more

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