Strategic Priorities of B2B Customer Management Research Report
Can businesses have both acquisition and retention dominant in their corporate DNA?
Discover what strategies Banking and Finance prioritise, how Advertising and Marketing… Read more
12 Golden Threads of B2B Customer Experience Management
Peter Lavers evaluates the 12 crucial subject areas in B2B customer experience management. Based on real experience and backed up with industry leading benchmark data this… Read more
Are you ready for the Digital Personalisation Revolution
80% of CMO’s aren’t ready for the automation revolution, how will you manage it?
Plotting your user/customer journey
Understand the main customer touch points and how to b… Read more
The Trust Ladder
Occupying the same market as your suppliers with transactional relationships? This is a challenge for any business, learn how to manage co-existence in this e-book.
The Trust La… Read more
CRM – 6 Steps for Success
Mark Hollyoake examines what it means to build a successful CRM programme, in this publication you will learn how to make a compelling case for change, manage stakeholders effect… Read more
