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Customer Attuned Director to Speak at British Academy of Management Conference

Mark Hollyoake – Customer Attuned Director has been accepted to present a paper at the BAM conference

The paper; ‘What’s in a Name’: re-defining B2B Trust(2017).

The Conference – The British Academy of Management (BAM) Conference is one of the largest and most prestigious international events for business and management scholars. Attracting world class researchers from over 50 countries worldwide, the conference provides a friendly, supportive environment to receive feedback, share ideas and find inspiration.

Following the success of the BAM2016 Conference hosted by Newcastle University which saw over 900 international delegates participating in three days of stimulating and thoughtful discussion, debate and reflection in the City of Newcastle!

Join us at the University of Warwick in 5th -7th September 2017 .

Mark Hollyoake

Mark is a co-founder and Director of Customer Attuned Ltd. He is currently studying for his Doctorate at Southampton University, focused on Trust as a dynamic within business to business customer relationships.

His is an expert in B2B Customer Experience and Customer Management. This includes CM strategy development; execution of improvement plans (incl. organisational modelling for customer management); programme design; and partnership & alliance development.
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