Strategic Objectives – Be Careful What You Wish For!
Strategic Objectives – Be Careful What You Wish For!
The Unintended Consequences of Un-Customer Centric Strategic Objectives
Many of you be aware of the Netflix fe… Read more
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Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments
How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector?
In this edition of the Customer Centricity Corner we tackle a common tens… Read more
How often do you take stock of your business and its performance?
How often do you take stock of your business and its performance?
I was prompted to write this after responding to a LinkedIn survey by my colleague David Brown, asking, R… Read more
Alan Thompson Joins Ecclesiastical Podcast to talk about Broker Differentiation
Customer Attuned Director, Alan Thompson, was recently invited to take part in a podcast with Chris Withers, Broker Distribution Director at Ecclesiastical Insurance to discu… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
How do companies measure investment in training?
How do companies measure investment in training?
In this episode, Sales and Capability Training Experts, Alan Thompson and David Brown, hold an interesting conversation on how… Read more
Customer Centricity Corner with Peter Lavers – Why B2B companies need an explicit Customer Strategy
Doesn’t every B2B company already have a customer strategy?
Well, you may be surprised to find out that we still come across companies that don’t actually have a true custom… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?
What is Customer Centric Account Management?
The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann.
E… Read more
Sales Capability Frameworks for Key Account Managers
Sales Capability Frameworks for Key Account Managers
Alan Thompson and David Brown discuss Sales Capability Frameworks and building competency pathways, in this short talk on… Read more
building a culture of customer centricity based on B2B Trust
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