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Great insights shared by cross sector business leaders

We were fortunate to share the company , thoughts, views and insights with a group of senior leaders across a number of varying sectors at a dinner in London on 20th February. A numbe… Read more

Customer Centricity Corner with Peter Lavers – the difference between customer strategy and sales strategy in B2B

Customer Centric Account Management Part 2 If you know us or have seen previous episodes of the Customer Centricity Corner will recognise that our purpose at Customer Attuned Ltd… Read more

Strategic Objectives – Be Careful What You Wish For!

Strategic Objectives – Be Careful What You Wish For! The Unintended Consequences of Un-Customer Centric Strategic Objectives   Many of you be aware of the Netflix fe… Read more

Customer Centricity Corner with Peter Lavers – Customer Focus in High Pressure Sales Environments

How can we maintain customer focus in a highly competitive and quarterly-sales-driven industry sector? In this edition of the Customer Centricity Corner we tackle a common tens… Read more

Peter Lavers looks back at new product launches

Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more