Why is Sales Capability Important?
Why is Sales Capability important in your company?
Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more
Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.
Is your company Customer Attuned?
Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value?
In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
No going back to the old way of managing customers and partners
No going back to the old way of managing customers and partners
Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
In the press: Dr Mark Hollyoake on Selling in a Pandemic
The Journal of International Sales Transformation, reached out to Dr Mark Hollyoake, to give his views on “Selling in a Pandemic” in their latest Special Report on &… Read more
Emerging from the Pandemic – Journal of Sales Transformation
Dr Mark Hollyoake gives an overview to ‘Selling in a Pandemic’ in the latest issue of the International Journal of Sales Transformation.
To read the full issue ̵… Read more
New Event: The Impact of Hybrid Working on How we Build and Manage Trusted Customer Relationships
The Impact of Hybrid Working on How we Build and Manage Trusted Customer Relationships
We are pleased to announce our next event will be on how we build and manage trusted customer r… Read more
How do you align Sales Director objectives with your board colleagues?
How do you align Sales Director objectives with your board colleagues?
Answers – multiple choice as follows;
Shout louder!
Give them more objectives than needed …
Be smart… Read more
What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!
What do you call a FMCG Consultant? Trouble-shooter, Problem Solver and Magician!
Over the last few years and working with the team here at Customer Attuned with our clients, I hav… Read more
building a culture of customer centricity based on B2B Trust
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