Our Customer Strategy services are based on expertise and experience across multiple industries. Read our Customer Strategy insights.

Paul Cranston

Is your company Customer Attuned?

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Customer Management looks different for a lot of companies, for one company Customer Experience is the priority, for another it’s about Building Trust, or it could be refr… Read more
How well do you manage customer value? A Customer Attuned blog
Ellie Luk

How well do you manage customer value?

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In the insurance and wider financial services sector, the concept of customer value is growing in profile all the time. This has come about mainly, though not exclusively, as a res… Read more
No going back to the old way of managing customers and partners
Alan Thompson

No going back to the old way of managing customers and partners

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No going back to the old way of managing customers and partners Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
Peter Lavers

Six lenses of best practice for Customer Charter development

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Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more