Making Customer Centricity a Reality - Panel Summary

Customer centricity is a term that has been around for a number of years, but what does it mean in a business-to-business environment and how do we turn the words into a change in the way in which our businesses are run?

Alan Thompson

We were delighted to host our fifth online panel discussion in June, which continues our series on Providing Leadership in the New Normal.

Sincere thanks are extended to our panellists for sharing their insights and stories:

Louise Evans, Head of Customer Experience at UCAS
Paul Willoughby, Head of Insight & Strategy Research at the Beazley Group
Peter Lavers, Director of Customer Attuned and recognised influencer in the subject

In this summary, we will recap the key points that were discussed during the event: –

What customer centricity means to our panellists?
What impact the pandemic has had on their approach?
What challenges they have faced in developing and implementing a customer centric approach across their organisation?

Read the summary here

Ellie Luk

Ellie is responsible for a number of areas at Customer Attuned; as Director, she is responsible in ensuring the company delivers against the company strategy.

As Head of Marketing, Ellie handles the day-to-day execution and deployment of marketing and business development campaigns.

And as Project Manager, Ellie overseas clients projects keeping them on track and ensuring they are delivered within scope and on budget.

Read the summary here

Watch the panel discussion here

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