The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
Our experts help you understand the value of Customer Centricity
Tag Archive for: Customer Centricity
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
What customer centricity means in a intermediated business model.
How can you be customer centric when there’s an intermediary ‘in the way’?
Many B2B… Read more
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
How to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more
Peter Lavers’ article on thrifting gets featured in CX Magazine
Many people believe that ‘thrifting’ only refers to second-hand shopping, charity shops, flea markets/rummage sales, and buying all things “vintage” or upcycle… Read more
Customer Centricity Corner with Peter Lavers – What is Customer Centric Account Management?
What is Customer Centric Account Management?
The subject today is “Customer Centric Account Management”, and I’m delighted to introduce two guests, Mike Pepe and Ed Rottmann.
E… Read more
building a culture of customer centricity based on B2B Trust
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