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Tag Archive for: Customer Centricity
When is a B2B Customer/Supplier Relationship a “Partnership”?
The business-to-business (B2B) sector encompasses an extremely wide range of customer relationships, from pur… Read more
Introducing the Partner Relationship Survey
/in News, Trust Evaluation and Development /by Peter LaversAre any of your most important B2B accounts referred to as “partner status” or “strategic partnerships”, inferring a depth of relationship beyond “key” status?
You can now under… Read more
The Dimensions of the Customer Segmentation Canvas
/in Customer Management /by Paul CranstonIt’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
/in Customer Management, News /by Peter LaversCustomer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Delivering Customer Centric Strategy
/in News /by Peter LaversPaul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
/in B2B Trust, Customer Centricity, Customer Strategy, Organisational Performance /by Peter LaversCustomer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.
/in Customer Centricity, Insight Webcasts /by Peter LaversWhat customer centricity means in a intermediated business model.
How can you be customer centric when there’s an intermediary ‘in the way’?
Many B2B… Read more
Customer Centricity is More Important than Specialism
/in Customer Centricity, Embedded Trust /by Peter LaversCustomer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Peter Lavers looks back at new product launches
/in Customer Management, News /by Peter LaversRolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Customer Centricity Corner with Peter Lavers – Digital Transformation
/in Business Capabilities, Customer Centricity, Customer Management, Customer Strategy, Insight Webcasts /by Peter LaversHow to ensure that Customer Centricity is central in your drive to digitally transform your company
In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more