Customer Value Management Archives - Page 2 of 4

Six barriers to meaningful Customer Value Analysis – and how to get over them

December 17, 2019/in Customer Management /by Paul Weston

There can be little doubt that understanding how ‘value’ is distributed across their customer base is important to virtually all commercial organisations. Reflecting the valu… Read more

3 Reasons Why Retail Needs AI to Stay Competitive and Joined-Up

January 31, 2019/in Business Capabilities /by Peter Lavers

How can AI help the retail sector as it goes through more upheaval in three key aspects of the way it goes to market and operates? The retail sector is under much scrutiny at the moment… Read more

What Will Your Customer Relationship Quality Be In 2019?

January 11, 2019/in Customer Management /by Peter Lavers

Amongst all the predictions and forecasts that you’ll read as we enter 2019, here’s one that I’m 100% certain will be spot-on for B2B companies this year: The quality of your custom… Read more

Think 2019

January 6, 2019/in Customer Centricity /by Dr Mark Hollyoake

We are delighted to announce that Customer Attuned director Peter Lavers will be attending IBM’s showcase global conference Think 2019 in San Francisco in February. Peter will b… Read more

It must be Christmas – receive a free copy of Managing Distributors as Partners

December 20, 2018/in News /by Dr Mark Hollyoake

Faced with home market uncertainty, businesses are looking beyond Europe for growth with 10% saying they have never been more determined to develop their export business. In our… Read more

What is the customer reaction to GDPR telling us about our data culture?

October 26, 2018/in Customer Management /by Peter Lavers

I am delighted to be recognised by SAS as an influencer in the realms of Customer Experience, value analytics and CRM. In my collaborative role with them I have been reading the resu… Read more

Insight-Driven Marketing – The Intention/Reality Gap

June 18, 2018/in Customer Centricity /by Peter Lavers

Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more

Top 9 Customer Experience Influencers

February 6, 2018/in News /by Peter Lavers

We’re delighted to report that one of our founding directors Peter Lavers has again been featured by Capterra as one of the top influencers in the world in the field of Custom… Read more

Marketing and CRM without Analytics are Nothing

November 13, 2017/in Business Capabilities /by Peter Lavers

Conversation with Kadir Dindar, Head of Global Practice Customer Intelligence, SAS I met Kadir at the SAS Analytics Experience conference in Amsterdam and had a great chat with h… Read more

What Great Customer Data Quality Reporting Looks Like

November 1, 2017/in Customer Management /by Peter Lavers

Our friend and key Associate Paul Weston has published a great article on customer data quality reporting, which is a must-read for anyone passionate about customer centricity a… Read more

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