Business Capabilities Insights

Improved business capabilities are critical to organisational performance and survival. Read the views, experiences and discussion points from our experts.

12 Days of Xmas #3: My largest customer said to me: we need to explore a more formalised relationship

On the 3rd day of Christmas my largest customer said to me “we need to explore a more formalised relationship”. A call or note like this from a customer who provides a significant amo… Read more

Four key areas for developing a proposition for intermediated business

Does your business rely heavily on an intermediary as part of the overall customer journey? If so, the process for developing a compelling proposition is more complex than simply… Read more

The Great Debate (7) – Analytics & Insight

Analytics & Insight was the subject for the day for the seventh Great Debate held at Cambridge Cottage in Kew Gardens. On the day, four industry experts brought their perspect… Read more

The Golden Threads: Part 12 (of 12): Information & Technology

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more

The Golden Threads: Part 9 (of 12): Organisational Design

This series of blogs explores twelve “golden threads” of critical capability across the CAA® model and considers their application in B2B customer management (CM). All of the th… Read more