The Dimensions of the Customer Segmentation Canvas
It’s the two dimensions of the B2B Customer Segmentation Canvas that make it special as a tool within organisations. These dimensions are different from conventional segmentat… Read more
Tag Archive for: B2B Customer Management
A New Approach to B2B Customer Segmentation from Customer Attuned Ltd
Customer Attuned introduces a new approach to segmenting your B2B customers so that you can better identify and manage the customer relationships that are going to power your gro… Read more
Delivering Customer Centric Strategy
Paul Cranston and Peter Lavers of Customer Attuned were privileged to run workshops on Customer Centric Strategy at a client’s 2024 global staff conference held in Barcel… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Customer Centricity is More Important than Specialism
Customer Centricity is More Important than Specialism
Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more
Customer Centricity Corner with Peter Lavers – Using Customer Segmentation Models
CUSTOMER CENTRICITY CORNER – Using Customer Segmentation Models
Customer Attuned director and CX Influencer, Peter Lavers, talks with Appreciate Group’… Read more
Institute of Sales Professionals Webinar – Dr Mark Hollyoake Talks about Trust
Trust: the growth engine of B2B customer relationships
Dr Mark Hollyoake Joins the panel at the Institute of Sales Professionals
Trust seems to be the buzzword of the moment in Bus… Read more
Institute of Sales Professionals KAM Club Launch – Dr Mark Hollyoake joins the panel
Institute of Sales Professionals Launches the KAM Club
The practices and processes for managing and growing customer portfolios is in constant flux, particularly with k… Read more
Negotiating in Changing Markets
Negotiating in changing markets
For many experienced negotiators, either on the supplier or purchasing side, managing complex B2B negotiations in volatile market cond… Read more
Why is Sales Capability Important?
Why is Sales Capability important in your company?
Experts in people development, Alan Thompson and David Brown, discuss what it means to have a sales capability in your company.… Read more
building a culture of customer centricity based on B2B Trust
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