B2B Trust is more than a gimmick, read our actionable insights

Tag Archive for: B2B Trust

Trust-Based Customer Segmentation

Our purpose at Customer Attuned is “to [help clients] build a culture of Customer Centricity based on B2B Trust so that sustainable, mutually beneficial and profitable… Read more
Title graphic for blog: How does the Partnership Survey work?

The Partner Relationship Survey – How it works

Partner Relationship Survey: How it works By definition, B2B partnerships are important to both parties. They represent an important investment and involve participation of m… Read more

B2B Trust Research: What are Boundary Spanners?

B2B Trust Research: What are Boundary Spanners?  Dr Mark Hollyoake addresses how boundary spanners occur and what they do to B2B Trust in his latest research The focus of my next re… Read more

Customer Centricity Corner with Peter Lavers – What customer centricity means in a intermediated business model.

What customer centricity means in a intermediated business model.   How can you be customer centric when there’s an intermediary ‘in the way’? Many B2B… Read more

From good to great: how coaching improves sales and new business development

From good to great: how coaching improves sales and new business development   Your business might already be achieving good sales results – but coaching can be a powerful to… Read more

How coaching can support B2B relationship management

How coaching can support B2B relationship management   Executive coaching has become an increasingly popular tool for businesses looking to improve their B2B relationsh… Read more

Customer Centricity is More Important than Specialism

Customer Centricity is More Important than Specialism   Have you ever been part of a conversation where the comment is made that “most companies are run by bean counters thes… Read more

Customer Centricity Corner with Peter Lavers – Digital Transformation

How to ensure that Customer Centricity is central in your drive to digitally transform your company In this edition of the Customer Centricity Corner, Peter Lavers interviews Wi… Read more