Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
Tag Archive for: Customer Management
No going back to the old way of managing customers and partners
No going back to the old way of managing customers and partners
Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
Peter Lavers Voted as top CX Professional
We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more
Not making your targets? Don’t despair!
Most companies are facing their biggest challenges of peacetime history as we navigate through the Coronavirus pandemic.
Some won’t make it.
Falling sales and profits?
Many are… Read more
9 Live Chat Benefits for B2B (Infographic)
When it comes to dealing with customer requests and complaints, speed is of the essence. Or, at the very least it should be. Research shows that the average time for customer servic… Read more
Consumer Loyalty 2030
Drivers of loyalty are also drivers of profitable business
I’ve recently been reading the SAS / Futurum “Experience 2030” report, and its question regarding what will drive cust… Read more
The need for analysts to have improved commercial awareness
I have mentioned before that analysts benefit from stronger commercial awareness. But what do I mean by this term?
The easiest way to explain is to set it in context. A lack of commer… Read more
Customer Management In a World Of Intermediaries and Brokers — “Do You Understand How It Works?”
Are you new to marketing or strategy in B2B insurance? Or have you worked in the industry for a while and want to add more value to propositions, relationships and customer strategi… Read more
Don’t Neglect the Political Dimension of Applying Analytics or Insight
To complement recent advice from our guest bloggers, let’s consider the political dimension of applying analytics in business.
Annette & Peter have shared useful tips on ap… Read more
Insight-Driven Marketing – The Intention/Reality Gap
Those who know me will confirm that I am an “accidental influencer”. I’m just somebody who’s passionate about customer experience and business value who started sharing what I wa… Read more
building a culture of customer centricity based on B2B Trust
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