Tag Archive for: Customer Management

B2B Customer Segmentation that Unlocks Potential Value

B2B Customer Segmentation that unlocks potential value In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more

Peter Lavers looks back at new product launches

Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
No going back to the old way of managing customers and partners

No going back to the old way of managing customers and partners

No going back to the old way of managing customers and partners Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more

Six lenses of best practice for Customer Charter development

Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by. In hund… Read more

Onalytica Interview with Peter Lavers

I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace. In the interview I’m asked about how I became rec… Read more

SAS Global Forum

The SAS Global Forum is an event that brings together the most curious minds in analytics and data science. It is a must for anybody interested in being more insight-led as a busines… Read more

Why treating customers fairly should be a top priority

As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more

Peter Lavers Voted as top CX Professional

We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more

Are there any good reasons for delaying a CX listening or improvement programme?

Timing always seems to be an issue with new voice of the customer (VoC) surveys, capability building, and customer experience (CX) improvement programmes. I often hear “l… Read more