The B2B Customer Segmentation Canvas for Marketers
Typically, Customer Segmentation helps marketers with lead generation, perhaps with a more targeted email campaign or even direct mail. We believe GREAT segmentation benefit… Read more
Tag Archive for: Customer Management
B2B Customer Segmentation that Unlocks Potential Value
B2B Customer Segmentation that unlocks potential value
In B2B, most companies don’t need a segmentation model to know who their best customers or brokers are. They just need to lo… Read more
The Customer Attuned “Infinity Loop” of Customer Centricity Explained
Customer Strategy and Organisational Performance do not work in isolation. When they work together systemically with trust as their foundation, they create a cycle of increasi… Read more
Peter Lavers looks back at new product launches
Rolls-Royce Silver Seraph and Bentley Arnage launches 25 years on
Many of you will know that our founding director Peter Lavers’ early career was with Rolls-Royce and Bent… Read more
No going back to the old way of managing customers and partners
No going back to the old way of managing customers and partners
Let’s face it, there is no going back to the old way we are used to in how we manage our customers and partners – the… Read more
Six lenses of best practice for Customer Charter development
Customer charters can play a key role in manifesting your wider brand promise into concrete standards and commitments that you are happy for your customers to judge you by.
In hund… Read more
Onalytica Interview with Peter Lavers
I was delighted to be interviewed by Onalytica recently – the World’s largest B2B influencer marketplace.
In the interview I’m asked about how I became rec… Read more
SAS Global Forum
The SAS Global Forum is an event that brings together the most curious minds in analytics and data science.
It is a must for anybody interested in being more insight-led as a busines… Read more
Why treating customers fairly should be a top priority
As an independent customer experience expert on the SAS Collaborators Programme, I’m delighted to have my new blog “Why treating customers fairly should be a top pr… Read more
Peter Lavers Voted as top CX Professional
We’re happy to report that our founding director Peter Lavers has been voted by the readers of the UK’s Customer Experience (CX) Magazine as one of the top 50 CX Profes… Read more
building a culture of customer centricity based on B2B Trust
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